Effective starting: May 25, 2018 (view the previous version)
What this policy covers
Your privacy is important to us. This policy is intended to help you understand how we collect, use and share information about you.
Information you provide to us
When signing up for our Services as a Customer or otherwise communicating with us, we may ask you for Personal Information in the form of name, email address or phone number. If you do not want your Personal Information collected as a customer, please do not submit it.
Account and Profile Information
When you register, the primary contact detail we have to communicate with you is your email address. We use it to update you on product changes and to manage access your account. You may also add additional profile information such as contact telephone number and and profile photo to be displayed in our Services. We also keep a track of any preferences you may have selected in your account settings.
Content you provide using our Services
There are many ways that Customers share content with us through the use of our Services e.g. we allow Customers to add tags/labels to their articles to assist with reporting, or to input information about their paid stories that they deliver through our recommendations products, or titles and images used to run split tests, or user poll questions.
Information collected automatically through use of our Services
Whenever you use our Services we, as well as third-party vendors (e.g. analytics providers like Google Analytics) may collect information about how the Services are being used. This is done through a variety of technologies and can be performed automatically or passively. When you use our websites, Services, or websites that use our Services, your browser sends data (“Log Data”) that we record. The information collected is available via a http packet i.e., browser type and version information, device information, url information. We do receive IP addresses (because the internet needs these to work) however we discard the identifying portions and use them to identify location information at a city level only. We don’t process Cookies, however if we ever need to then it will not be to store your personal information without first explaining our usage reason and asking for your explicit consent. We use “Local Storage” which is a feature of most modern web browsers, to store anonymous identifiers and preferences. We use this information, which does not contain personal information, to analyze and build statistics about trends, usage of our Services, improve performance of our Services, and build anonymized aggregated data about user preferences. No information that we collect is identifiable to you as an individual.
Information collection by Customers using our Services.
Customers are not permitted to collect Personal Information through the use of our Services.
How we use the information we collect
Depending on the Services you’re using the information collected may be used in different ways:
- We use your email address and name to log you in, present your name in your profile, when emailing you with account updates/changes.
- We use your contact information to keep you informed of data insights from our Data team.
- Our customer support team also use this contact information to inform you of changes or improvements to features.
- Our marketing team use contact information to send promotional communications related our Services e.g. upcoming features, newsletters, surveys, relevant events
- Our Services use your preferences to personalize experiences with our products to improve experiences e.g. recommending interesting stories
Will this information be shared?
We may employ other companies as “Trusted Third Parties” to supply services or functions in order to provide the Services to you on our behalf. These Trusted Third Parties do not have any right to use the Personal Information we share beyond what is necessary to support us. For example, we may use an Email Service Provider like MailChimp to email our customers about a security update.
We reserve the right to share any information, including Personal Information, that is obligated by law.
Links to other sites
Access and control
Depending on the Services provided the access and control levels vary:
- Publisher Customers can access and update your account details through the profile page provided by the Services.
- Reader Customers can access and update their account details through the Services user interfaces on Publisher websites, and also on a dedicated page here
- Whilst we don’t store personal information on Anonymous readers, we still provide Opt Out details below.
Can I Opt-Out?
Yes. At Readersight we build tools to help readers and publishers through personalized experiences. We take great pride in providing personalized Services that do not infringe on the privacy of the individual. We do however understand that the type of information collection may be a concern to you. Both reader and publisher Customers are informed of their information use and consent is requested on sign-up. For anonymous readers, we respect doNotTrack browser settings (navigator.doNoTrack) and also facilitate Opt Out functionality below.
To Opt-Out of the Readersight Analytics Service click here
To Opt-Out of the Readersight Personalization Service click here
Note, resetting your browser or clearing its cache will remove the Opt-Out settings for Readersight’s personalization Services and doing so will require you Opt-Out again.
To Opt-Out of third party services you can block cookies from your web browser or manage your preferences with each individually. A good resource for this is available via the Digital Advertising Alliance program
Update Date: 15th May 2018
Questions or Concerns
If you have any questions or concerns about privacy and information use please send us a detailed email to firstname.lastname@example.org and we’ll make every effort to resolve your concerns.